ePerks: What were they thinking?

If you are a frequent visitor of the Bloodhound blog or Active Rain, you’ve probably read about the ongoing saga of ePerks suing a blogger because they are unhappy with his posts.  Having read several posts about the company as well as feedback by some of their customers, I have to wonder exactly what the hell they are thinking. 

Do yourself and your company a favor. Drop the lawsuit, issue a statement that you overreacted and then hire a PR firm that specializes in reputation management to clean up the toxic waste dump that was your reputation.  Trying to sue someone because you don’t agree with their opinion is not going to help your business, especially when you are suing the exact demographic that you target for your business. The damage done may be irreversible by this point.

Think about it from a Realtor’s point of view. You have a company that has some negative feedback (almost all do, regardless of the service they provide). Most companies would shrug it off, or if they are forward thinking, try to fix it and make the company better.  Then there are those that try to squash any criticism, earned or otherwise, using schoolyard bullying tactics to intimidate the problem away.  Here is the clue you apparently don’t have, NO ONE LIKES A BULLY. David wins against Goliath.

You can read the rest of the saga here.

Other posts about Vlad:

• Andy Beard
• Greg Swann
• Agent Genius
• Marlow Harris
• Mary McKnight
• Hunter Jackson
• Teri Lussier